We are a tight-knit team of company founders, former sales and marketing executives, and agency escapees who are preoccupied with disrupting the way branding gets done. Drawing attention to cool attributes and unique features are nice but at best, they make things compelling. Our job is to make them imperative. To make brands imperative.
A brand becomes imperative when it's grounded by a well-articulated and easily understood value proposition—a promise. We help our clients make those promises in the marketplace. And then we help them keep them.
Our approach is both agile and rigorous. We create smart brand strategies that entire organizations can act upon, design identities and messaging that start conversations, and provide stewardship to ensure that our clients' best ambassadors are on the outside, as well as the inside.
We gained a lot of notoriety for creating an imperative brand experience around something as basic as breakfast cereal. That was our "sandbox" to test this model. And Get Stirred Up is our vehicle to share what we've learned...from that and from the 20+ years leading up to it, creating impact in differentiated ways.