Our offerings to clients who run early stage organizations range from providing very targeted strategic or creative services to functioning as a full-service outsourced marketing department. These clients tend to be pioneers in their category and have achieved incremental profitability. While specific circumstances always vary, many of them turn to us when they are faced with an increasingly competitive environment or at a key strategic or financing juncture.

Brand and Innovation Staging

Brand Positioning Exploratory
     -InnOnIt™Audit Process
     -Articulation of Key Value Proposition
       (as verbal, visual, and conceptual drivers)
     -Mapping of Brand Touchpoints

Naming Refreshment or Overhaul Process
     -Master Brand
     -Tagline and/or Slogan(s)
     -Specific Product Lines
     -Trademark Technologies, Services or Methodologies

Identity Refreshment or Overhaul Process
     -New Logo/Core Signature
     -Corporate Identity System
     -Other Brand Marks (as needed)
     -Concepts for Key Brand Applications

Innovation Pipeline Development
     -Identification of Organic Growth Opportunities
     -Development of Roadmap for Potential Channel Expansion
     -Exploration of Potential Strategic Alliances