Clients in established organizations turn to us for comprehensive, turnkey "innovation activator" programs where we identify, fully conceptualize, and prototype out new products, services or branded experiences and ready them for market. We are also engaged for discreet assignments focused on creating an innovation pipeline and/or specific ventures that reinforce their brand's underlying promise. In addition, we conduct a variety of workshops and keynotes, tailored to specific audiences and venues.
Workshops & Keynotes
Single or Multi-Day Ideation Sessions
Led by GSU's roster of Innovation Activists for members of a client's multi-disciplinary management team and other key stakeholders, as appropriate.
Highly engaging and interactive approach focuses on the intersection of brand strategy, concept development and design.
Sessions typically focus on:
- New products or services
- New enterprises and their related business models
- Experience design
- Brand Venturing™
Selected Keynote Themes (1-3 hr presentations)
"Lessons in Innovation Activism"
"Branded Experiences Worth Talking About” (Focusing on the Content Side of Social Media)
"Shining the Spotlight on the Blind Spots"
"Brand Venturing™"