New Venture Activator™
A step-by-step, all-inclusive process for developing out a new business concept that provides a dramatic level of consistency, focus and momentum at each key interval of the start-up lifecycle. For entrepreneurs with some initial structure and funding in place, these engagements tend to span 4-6 months.
The sequential process builds on the strategic and analytical rigor typically found in traditional venture capital “incubators” but incorporates the vitality and creative spirit necessary to ensure that the brand, not just the concept, is readied for market. The process includes the following stages:
- Creative brainstorming
- Data gathering
- Consumer insights
- Industry metrics
- Cross-category best practices
- Share of market opportunity
- Infrastructure needs/operational requirements
- Revenue modeling
- Concept development and prototyping
- Brand development
- Establishment of creative/brand brief
- Development of identity system—name and logo
- Determination of key value proposition/lead differentiators
- Development of brand strategy
- Package/Experience design
- Concept testing and refinement
- Business case/plan refinement
- Identification and integration of key strategic alliances
- IP/Regulatory review process
- Bring-to-market support
- Development of marketing plan
- Design and production of marketing collateral
- Development of website
- Public relations oversight