We work with clients in a number of different ways. Sometimes we are engaged on a project basis and other times, as an outsourced branding department. While most of our client work is an amalgamation of our strategic and creative competencies, it is not uncommon for one of us to take a more active role—either throughout the engagement or at a certain point in its evolution. In all cases, however, our clients interface with us, not account managers.

Workshops and Keynotes

Single or Multi-Day Ideation Sessions

Led by GSU's roster of Innovation Activists for members of a client's multi-disciplinary management team and other key stakeholders, as appropriate.

Highly engaging and interactive approach focuses on the intersection of brand strategy, concept development and design.

Sessions typically focus on:

  • New products or services
  • New enterprises and their related business models
  • Experience design
  • Brand Venturing™

Selected Keynote Themes (1-3 hr presentations)
"Lessons in Innovation Activism"
"Branded Experiences Worth Talking About” (Focusing on the Content Side of Social Media)
"Shining the Spotlight on the Blind Spots"
"Brand Venturing™"