RICK BACHER is a graphic designer and art director with a keen ability to bring both product and business ideas to life in a visually arresting way. Having worked on both the agency and client sides of the business, he approaches the design process with a unique blend of aesthetic and strategic acumen.
Rick’s portfolio showcases award-winning corporate identities, packaging, marketing collateral and new product designs for a broad range of brands — from technology companies to broadcasting networks, consumer packaged goods manufacturers, and professional service firms. He also is known for his bold and creative approach to designing retail environments — most notably for the restaurant chain, Cereality Cereal Bar & Café.
A co-founder and chief creative officer of Cereality, Rick was the brain behind the brand’s distinctive look and feel, designing all elements of the brand experience — including its identity, café design and layout, packaging, and all communications. In 2006, the Foodservice & Packaging Institute, in partnership with QSR Magazine, awarded Rick First-Place in “The WOW Factor!” category for Cereality’s “My Cereal. My Way.” custom-cereal-box. The Cereality Sloop — the company’s unique spoon-straw utensil—also received an award, in the same category.
Rick’s work has been acknowledged in various publications and is a featured case study in the design book Designing Brand Identity.
After receiving his BFA from York University in Toronto, Rick began his career in the corporate design department of Nortel Networks. He then served as art director for The James Beard Foundation in New York, before joining Custom Marketing Partners, where he first teamed up with David Roth in their unique design/business partnership.
Rick is creative director at Get Stirred Up.
