The job market is in shambles. The outplacement firms are swamped. And you no longer have the excuse that “the big corporate job offers more security.” In this environment where innovation has become the only reliable life-support system, there has never been a better time to finally venture out on your own and let your game-changing business ideas pave the way to real entrepreneurial freedom.

This 2-day program—structured as part seminar, part one-on-one coaching—is led by an esteemed group of business experts and best-selling authors who specialize in the areas of innovation and entrepreneurship. It is designed for tomorrow’s best entrepreneurs—today’s business leaders who are motivated to venture out on their own and seize on the vast financial and personal rewards that can come from putting innovation to work in truly game-changing ways. The inspiring, informative and in-the-trenches format weaves together highly effective brainstorming techniques with candid entrepreneurial storytelling and tactical business planning activities.

Roll over the photos to view speaker info.

YOU WILL LEARN HOW TO:
1 Brainstorm in a way that results in meaningful innovation, not just cleverness
2 Champion your big idea with different constituents
3 Find and structure deals with non-traditional funding sources
4 Hook “early adopters” and turn them into brand zealots
5 Keep focused, manage risk and make mid-course corrections

AND YOU WILL LEAVE WITH:
1 A binder of all keynote presentations and exercises
2 An actionable executive summary and “elevator pitch”
3 An ownable brand positioning statement and/or phrase
4 A succinctly articulated bring-to-market strategy
5 Action steps for protecting your BIG idea

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AGENDA

DAY ONE Learning To Think (and Act) Differently

MORNING SESSION 9am–NOON
Keynotes from Workshop Leaders

Katy Caschera on shifting your perspective from business leader to company founder

David Roth and Rick Bacher on going from the “Aha!” moment to the “Uh-Huh.” outcome

Ed Rogoff on the top ten things you’ll need for a winning executive summary and “elevator pitch” and how to frame up your conversations with different constituents

LUNCH 12:15–1:15pm

AFTERNOON BREAKOUT SESSIONS 1:30–5:00pm
A mix of individual and group exercises led by the workshop leaders that allow participants to practice their new skills and perspectives with various big business ideas.

DAY TWO Focusing In On Your Big Idea*

One-on-one coaching sessions throughout the day with the workshop leaders to help you articulate your vision, define the market opportunity, and craft a winning executive summary and elevator pitch.
Includes lunch.

* All workshop leaders and participants will be required to sign a mutual non-disclosure statement at the beginning of the session.

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Contact Niki Conrad at 312-596-3426 with specific inquiries or to book your "Shifting Gears" program.

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