CEREALITY-RELATED COVERAGE

• Media Highlights Video

• Print

• Restaurants and Institutions (July 2007)
• Chicago Sun Times (January 2007, July 2007)
• Associated Press (May 2006)
• Fast Company (December 2006)
• Brandweek (May 2006)
• Newsweek (June 2005, April 2007)
• The New York Times (November 2004)
• People (November 2004)
• TIME (November 2004, June 2006)
• Business 2.0 (October 2004)
• Fortune Small Business (October 2004)
• Business Week (June 2004)
• Nation's Restaurant News (May 2004)
• Entrepreneur (May 2004 and March 2005)
• USA Today (May 2004)

• Television

• CNBC The Big Idea with Donny Deutsch (December 2006)
• CBC "Venture" Canada (2006)
• Food Network
• ("Unwrapped" "Secret Life Of" "Roker on the Road")
• CNN News Night with Aaron Brown (August 2005)
• CBS Early Show (November 2004)
• The TODAY Show (November 2004)

• Radio

• BBC Radio (March 2006)
• National Public Radio:
  • "The Splendid Table" (2005)
  • "Day to Day" (2004)
  • "Wait Wait…Don't Tell Me" (2004)
  • "The Motley Fool" (2004)

• SELECTED TRADE AND TEXTBOOK COVERAGE

• "See Reality" by David Roth, in Chicken Soup for the Entrepreneur's Soul
• Designing Brand Identity, 2nd Edition, by Alina Wheeler
• The Big Idea by Donny Deutsch
• What to Eat by Marion Nestle
• Authenticity: What Consumers Really Want by James H. Gilmore, B. Joseph Pine
• Business Strategy Pathfinder by Duncan Angwin, Stephen Cummings, Chris Smith
• Product Strategy and Management by Michael
• John Baker, Susan J. Hart
• The Breakfast Cereal Gourmet by David Hoffman
• Hospitality Strategic Management: Concepts and Cases by Cathy A. Enz
• Foundations of Economics by Andrew Gillespie
• Be Incredibly Healthy: 52 Brilliant Little Ideas to Look and Feel Fantastic by Kate Cook, Sally Brown
• Foundations of Marketing, 2nd Edition, by William M. Pride, O. C. Ferrell