An ability to find "disruptive" solutions to both consumer and business needs that are intuitively and broadly embraced.
A deep understanding of consumer behavior (both articulated and unarticulated unmet needs).
A preoccupation with finding new ways of approaching ordinary, everyday activities.
A heavy focus on experiential components (we won the coveted "Experience Stager of the Year" Award in 2006).
A penchant for creating strong, ownable and distinctive branded elements;
An acumen for keeping the media engaged on a sustainable basis.
An ability to create multiple revenue streams from a simple, yet widely embraced value proposition.
How we "See Reality" – a slideshow on Innovation Activism™ and Cereality