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CLIENT: Barbara Davis Center for Diabetes (BDC),
University of Colorado School of Medicine
The BDC is one of the largest diabetes institutes in the world, specializing in type 1 diabetes (T1D) research and care for children and adults.
Key Insights:
We identified the need for an accessible, trustworthy message that could engage a broad audience while reinforcing the client’s credibility in diabetes care. Addressing differences between type 1 and type 2 diabetes, tackling psychosocial stigmas associated with the condition, and educating the public on the signs and symptoms to look for were key themes to reinforce.
Positioning and Strategy:
We developed a clear and consistent brand message that communicated both the simplicity and importance of the screening process.
Design and Execution:
We crafted a cohesive identity system and implemented a multi-channel strategy, focusing on digital engagement, video storytelling, and targeted outreach to both health care providers and families.
Outcome:
Since its inception, the ASK Program has conducted 40,000 screenings for pre-symptomatic type 1 diabetes and celiac disease, leading to numerous early diagnoses and timely interventions that have significantly improved health outcomes. The program has become one of the most acclaimed type 1 diabetes research studies in the United States, praised for its accessibility, impact, and ability to raise awareness about the importance of early detection. The ASK Program continues to expand, providing critical data to advance T1D research and further public health efforts nationwide.
